Deb Bronson-McGrath

Deb Bronson-McGrath | www.DiscoverTrueNorth.com 

Whether re-positioning a $1.6 billion dollar company’s brand with award-winning results, building a corporate university servicing five separate education tracks and yielding an impressive ROI within six months of launch, developing a sales model and training program to support a client’s business objectives, or helping a team reduce turnover by 12% in 12 months, Deb Bronson-McGrath is a seasoned professional known for achieving high-caliber results.

Working with public and private companies over the past 21 years, Deb’s working style exemplifies a collaborative, dynamic approach to overcoming challenges faced in the marketplace. A popular choice for national and regional conferences, Deb has addressed over 20,000 individuals in the last 15 years. Public workshops and keynotes are first crafted, and then presented in an engaging manner. Audience members easily connect with Deb and leave sessions invigorated by the refreshing, practical answers or methods they have learned.

After writing a weekly column for the LA Times (OC edition) for 15 months, Deb has written a variety of instructional materials including; manuals, training guides, job aids, and over fifty business courses focusing on leadership, sales, marketing, training the trainer, and customer service. She has overseen the instructional design process (from needs-analysis, curriculum development, metric scorecards and other performance improvement initiatives) for ninety-plus corporate university sessions.

Having held positions ranging from Receptionist to Occupancy Troubleshooter, Director of Marketing & Training, Performance Consultant, Professional Speaker, Vice-President of Operations, Vice-President of Marketing & Organizational Development and most recently, a partner and CEO of Discover True North – Deb’s knowledge is tempered by experience, her skill is qualified by results, and her reputation for excellence is balanced by a passionate drive to personally make a positive difference.

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