Part Six: We asked the attendees of the Multifamily Brainstorming Sessions(tm) to complete the sentence “If only I knew then what I know now…,” and the wisdom and insight that they had to offer was simply amazing. Here is some of what they had to share!
I wish I’d known that an angry Resident is not upset at me personally. Most dissatisfied Residents tend to direct their displeasure at the person who happens to listen to their problem. Do not let their frustration and anger become yours.
I wish I’d known that no matter what your product, service, or occupation is in the multifamily industry, it is and will always be about people.
I wish I’d known to pay more attention to the needs of our Residents. It doesn’t really matter what you want - what matters is your Resident.
I wish I’d known that in the course of planning a new development that it is very important to bring in a highly skilled professional to help coordinate the entire process.
I wish I’d known not to be afraid of trying new “out there” ideas because of fear of embarrassment or being told no.
I wish I’d known having a positive attitude wears off on all employees for better performance and service throughout your communities.
I wish I’d known that everyone does things differently — you can’t control it.
I wish I’d known the value of a mentor and the attitude that everything will work out so just enjoy it and stop stressing.
I wish I’d known the endless struggle associated with quality employees in such a large industry. Training and marketing areas of this business are an absolute must. Sending unqualified team members who are not coached and trained properly will cost you money!
I wish I’d known that my ideas are as valuable as anyone’s.
I wish I’d known to surround yourself with people (CO-workers, boss, staff who work for you) whom you can learn something from. When hiring, it is especially important to hire those who have talents that do exceed or potentially will exceed your own. Always strive to place yourself in the company of talent and true visionaries. Ego and need for control and power will only limit, if not extinguish your career.
I wish I’d known about the 1-800 number for leasing. All leasing advertisers should have a 1-800 number. People love to make a FREE call, especially from outside your area. You would be surprised how far out newspapers reach, along with rental publications, and your 1-800 phone bill will track where the phone calls come from. If your property has a 1-800 number and others don’t, who do you think prospects will call first?
I wish I’d known the importance of getting support and input form all levels of the organization prior to implementing major projects. Just because the president buys off and gives the go ahead doesn’t mean everyone else buys off. Gather input and suggestions from middle management, on-site employees, etc. and follow up and continue to communicate progress with results.
I wish I’d known that people are often not as well intentioned as I am. When delegating, never assume that because someone agrees to do an assignment, it will get done. Positive, encouraging and non-confrontational follow-up along the way is crucial to seeing a project through to completion.
I wish I’d known that the resident isn’t always right. Although most of their concerns are valid and need to be addressed, they are not always right. Listen, listen, listen and then show the appropriate concern, sometimes they just want you to listen.
I wish I’d known how exciting and progressively moving a career in property management is. I would have started my career earlier. Learn as much as you come up with; the wildest, most creative innovations and ides and don’t be afraid to use them. This industry is continually growing and changing and can offer a host of challenges that innovative thinking can overcome.
I wish I’d known the value of employees. Starting out in this industry, I thought everyone that worked for me automatically had the same values, work ethic, and drive to work that I did. I quickly realized the importance of hiring the right people, and training, training, training. Rewarding employees with education, praise and growth has proven a very successful management style.
I wish I’d known that in everything you do, being humble and treating people right is the ONLY way to go. Also, don’t get to close (party) with your staff!
I wish I’d known the importance of being “workable”. Just think of he time we’ve all wasted dwelling on dead end situations instead of shifting our thinking pattern directly to solutions.
(Editor’s Note: The entries below were transcribed directly from contributors’ handwritten notes. In the interest of best preserving the spirit and full intent of each message, only the most necessary changes have been made to the original content. Grammar and sentence construction have not been corrected. Please bear in mind that in this instance substance is far more important than form, and that nobody’s perfect!)
We asked the attendees of the 
We asked the attendees of the 
Brad Marting
Finding and keeping good, young talent can be challenging for any business. And in today’s economy, the next generation can hold the key to boosting your bottom line. Most new graduates are eager to showcase their talents in the workplace, have not picked up bad working habits from years of experience at another firm, and are excited to take on new, challenging responsibilities. While there are many benefits to hiring Millennial employees (also called Gen-Y), keeping them motivated and happy requires different techniques compared to past generations.
Reduce Office Clutter: