We asked the attendees of the Multifamily Brainstorming Sessions(tm) to complete the sentence “If only I knew then what I know now…,” and the wisdom and insight that they had to offer was simply amazing. Here is some of what they had to share!
Always remember and never forget - invest in your people - train, train, train!!! You are only as successful as the people who work with you!
I wish I’d known the key to resident retention is giving your residents what they want and expect and then going a step further. An example would be: a quick response to a service request and then a follow-up call to be sure everything is to their satisfaction. If you go out of your way to make sure they have been “wowed”, you’ll win every time!
Never quit continuing education! Our industry changes daily. New marketing strategies and leasing skills must be implemented. Education and training are imperative to the success of any community. Emphasis must be placed on resident retention; sales; traffic tracking; product knowledge (your community and your competitors); and knowledge of city/community benefits. On-site personnel have to realize they are Leasing Professionals, not professionals.
I wish I’d known to get everything in writing. Document everything. Also, realize how important it is to give deadlines when you want things done.
I wish I’d known about the Annual Multifamily Housing Brainstorming SessionsTM!
I wish I’d known that you develop a more durable stream of ROI by spending more to keep properties in exceptional condition and retaining exceptional managers. Energy is better invested in maximizing revenues than in minimizing expenses.
I wish I’d known that working in this industry is not about apartments. It’s about being a part of someone’s life and offering them a home for their family. Renting an apartment home is not about getting the lease and receiving a bonus check. It’s about knowing the laws, being a good listener, being empathetic - it’s about much more than just renting a place to keep your stuff.
I wish I’d known how to lease new residents on large rent increases. Understanding the difference between sympathy and empathy.
I wish I’d known it’s best to just be yourself, no matter how quirky you are. Do the best you can. Accept your rewards graciously and look at your defeats as opportunities for growth. Have fun.
I wish I’d known how the owner/management company thinks - “the Big Picture” regarding finances, NOI, budget, and ultimate goals.
I wish I’d known to brainstorm ideas with everyone on-site. Regardless of the issues or challenges, sometimes the porters and maintenance staff have the most creative ideas or suggestions. Use your people.
I wish I’d known training. Make learning fun. Go to as much outside training as possible.
I wish I’d known to always have fun while leasing.
I wish I’d known that a list of things to do today might have to be done tomorrow. I had always been used to completing everything in one day. It’s okay to take a little longer to do it right.
I wish I’d known IREM produces national/regional averages for key industry statistics. They also have many other resources available, including a list of CPM’s across the country.
I wish I’d known just what a “small world” this is. How industry professionals continue to run into one another or work together.
I wish I’d known the importance of follow-up in all aspects of our jobs. Thank you notes, follow-up calls, maintenance calls, etc.
I wish I’d known when you give praise and recognition to people when they do a great job, you will have a committed hard working and dedicated employee (and staff).
I wish I’d known three years ago how rewarding this industry is. Seeing how happy a new resident can be in their new home makes it great!
I wish I’d known that a property under your control would always be a reflection of your personal standards. Take charge, have confidence, and never stop learning.
I wish I’d known that the best way to handle a confrontational situation is to de-escalate the situation.
I wish I’d known how much fun you can have in this business.
(Editor’s Note: The entries below were transcribed directly from contributors’ handwritten notes. In the interest of best preserving the spirit and full intent of each message, only the most necessary changes have been made to the original content. Grammar and sentence construction have not been corrected. Please bear in mind that in this instance substance is far more important than form, and that nobody’s perfect!)
We asked the attendees of the 
We asked the attendees of the 
Brad Marting

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Reduce Office Clutter: